1936 • Standard Distributing Co.

1939 • 11th Street Warehouse • Waterloo, Iowa From Left: Eimel Bunker, Barney Seroke, George Cox, George Heath, Slim Stalhut, George David, Bill Myron

In December 1933, Prohibition of Alcohol ended and in 1936 my Grandfather founded Standard Distributing Company as a beer wholesaler

July 3, 1936 • Standard Distributing Co. Incorporated

1936 – 1939 • 1st Warehouse • 320 Broadway Waterloo

1939 – 1941• 2nd Warehouse • 414 W. 11th Street Waterloo

1936-1949

1939 • Received the franchise for Schlitz beer

1941 – 1948 • 3rd Warehouse • 400 W. Park Avenue Waterloo

1948 – 1967 • 4th Warehouse • 240 Witry Street Waterloo

We want beer c1933.jpg
The first ad Standard placed • July 23, 1936
320 Broadway, Waterloo 2023
414 W. 11th St, Waterloo • 1939
11th Street, Waterloo • 2023
Park Avenue Warehouse 1941–1948
400 Park Avenue, Waterloo • 2023
240 Witry St, Waterloo • 1948
Urban renewal • Deere's took over Witry St
Joan hugging her Dad • 1940
Stanley Seroke at his desk c1944
Schlitz • "Just the Kiss of the hops" c1944
Stanley W, Seroke at his desk on Witry Street
Salesmen preparing for their routes * 1948
Stan Seroke, Witry Street Office • 1948
Salesmen at the Witry St. Warehouse • 1948
Kelly, bookkeeper at Witry office • 1948
Country Club Beer ad • May 5, 1938
Ad announcing Schlitz introduction • April 13, 1939
Wanted–Male Help • March 17, 1939
December 1945
December 1945 War Bonds Poster (in background of previous photo)
Try the 6-Bottle Test * Country Club Beer ad • May 10, 1940
Shamrock Tavern Opening Ad • June 17, 1948

Potosi Ad • May 23, 1941

Here is a list of beverages sold in 1939

Potosi

Country Club Beer

Chicago Bohemian Beer

Crema Beer

Garden City Beer

Schlitz

Blatz

Meister Brau

Dubuque Star

Hi-Boy Soda

Pepsi Cola

Notice of Incorporation

July 3, 1936

Burglary August 1936, just 7 weeks after starting Standard Distributing Co.

Standard Distributing Co. Ad for Country Club beer

July 23, 1936 (20 days after opening for business)

The no G-Woman article were on the same page as the break-in story

Potosi ad • June 6, 1941

Waterloo Courier • January 1, 1939

Ad congratulating Spider Kurth

March 25, 1948

June 27, 1940 Country Club beer ad

Novel Salt & Pepper Shakers

Ideal for buffet suppers

Only 10¢ a set

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The 1950's